empathy starts young



Ashoka: Innovators for the Public is a global organization that identifies and invests in leading social entrepreneurs. They wanted a toolkit of exercises to help teach empathy in elementary school classrooms. They asked us to help generate messaging and a smart delivery system.

We created a framework, an icon roadmap, set the stage with effective copy, and created templates for Ashoka Fellows to use when writing classroom exercises.


client : : Ashoka : Innovators for the Public

services : : Systems thinking, strategy, brand positioning, copywriting

collaborators : : Lacie Stone, designers Aggie Toppins and Megan Deal, and Little Things Labs