this is football



In open fields, empty lots, and city alleys around the world, millions use their feet to dream of soccer. But in one city of the new American South, when we say “football,” most people think “SEC.”

Let throwball fans have their Sundays, because Saturdays bring thousands out to cheer for the hometown heroes of the pitch. We’ve been proud to work with Widgets & Stone on the brand identity that spurs love of our club, from its inaugural year in 2009 to the launch of the Women's Team's first season.


client : : Chattanooga Football Club

services : : Voice, brand articulation, messaging, campaign development

collaborator: Creative direction and design by Widgets & Stone