working spaces



Since 1974, Hendrick has designed amazing interiors spaces. Positioning clients to grow and thrive, by bringing together each client’s visions with the design team’s exceptional creativity and imagination. We were asked by Atlanta-based Armchair Media to lead discovery and articulation through a repositioning of Hendrick’s brand. So it stands on the shoulders of the diligent, creative pioneers who came before, but also looks to the future.

Defining core values, articulating brand voice, creating rules of writing, and finding words that give both credibility and differentiation, in a crowded market.


client : : Hendrick, Inc

services : : Discovery, articulation, messaging

collaborator : : creative direction and design by Armchair Media