we are made of memories
UNSTUCKING : SOUTHTREE
Southtree’s founders bootstrapped a simple concept from garage startup to an Inc 500 company, with zero debt. The model of “get investment, sell big, move on” does not apply to these entrepreneurs, and they asked us to help tell their story, and explain how their company was part of a larger mission.
In particular, they were looking to establish thought leadership in three areas: the entrepreneurscape, their local community, and nonprofit partnerships. We helped organize strategic messaging, and thinking, for application in web marketing, PR, employee training, and potential future brand launches.
“Working with 26 Tools allowed us to take a step back from the day-to-day and discover truly how to articulate our organization and its values, in succinct and powerful ways, both to customers and internally. This articulation also served to sharpen us on how we ought to think about what we do as a company.”
client : : Southtree
services : : Strategy, positioning, and articulation with in-house marketing team
collaborator : : Southtree founders and designers