Brand voice, expression, and messaging
ARTICULATING AMSALE’S DESIGN VISION, IN STYLE
For more than 30 years, Amsale Aberra has dressed brides around the world, including Halle Berry and Heidi Klum. As her company was ramping up its digital marketing platform, she asked us to help articulate her vision for design, and capture the classic yet modern spirit in language.
When Amsale teared up and told us that no one had ever articulated her design sensibility so well and truthfully, we did not know that she had been diagnosed with cancer. We are delighted to have met her, and played a small part in shaping her legacy.