Amsale Aberra was a legend in the bridal industry, an Ethiopian-born fashion designer whose simple, minimalist aesthetic transformed the modern American wedding dress. For more than 30 years, she dressed brides and bridesmaids around the world, including Halle Berry, Hilaria Baldwin, and Heidi Klum.
A little more than a year before she passed, she asked us to help her articulate her vision for design, and what makes her work stand out in a sea of offerings. Working with longtime collaborator Keely Hungate, we created a full brand expression and messaging for Amsale. We were honored, and delighted, when she teared up and said that no one had articulated her design sensibility and corporate identity so well, or truthfully, before.
Services : : Brand voice, expression, and messaging
Collaborators : : In-house design and marketing teams