Brand Voice, strategy, brand positioning, copywriting
BUILDING A BRAND THAT BUILDS EMPATHY
Ashoka: Innovators for the Public is a global organization that identifies and invests in leading social entrepreneurs. They wanted a toolkit of exercises to help teach empathy in elementary school classrooms and asked us to help generate both messaging and a smart delivery system.
In a three-day creative sprint, we created a framework, an icon roadmap, set the stage with effective copy, and created templates for Ashoka Fellows to use when writing classroom exercises. Turning a complex, layered idea into a simple, powerful set of classroom tools.
"You have an incredible ability to take esoteric ideas and ground them in reality, through words." — Project Lead