Brand voice, messaging, campaign development
KICKING OFF A NEW SEMIPRO TEAM
Chattanooga, FC, a semipro soccer team wanted to build its new reputation, while building community. We created a brand that reminds the city that in open fields, empty lots, and city alleys around the world, millions use their feet to dream of soccer. Let throwball fans have their Sundays, we have the FC. If you live in Chattanooga, you're in the club.