Brand Voice, Messaging, Marketing Campaign
ARTICULATING A SINGLE, STRONG VOICE FOR 70 RETAILERS
Grassroots Outdoor Alliance is a collective of independent outdoor specialty retailers and brands that drives evolution within the outdoor industry through shared data, exclusive buying opportunities, education, and a passion for creating memorable experiences for outdoor enthusiasts.
With so many independent entrepreneurs at the helm, they knew that they would be most effective if they were all singing the same tune. We created a single Brand Voice, key expression, brand guidelines, and campaigns to promote their position as experts on local backcountry experiences — as well as help them gain aggregate buying power with vendors from Arc'teryx to Yakima.