Brand voice, product naming, merger & acquisition branding, client engagements, copywriting for web and print
BRAND DEVELOPMENT FROM PD TO PR
America’s largest privately held flooring manufacturer asked us to develop a media strategy to tell the world about a revolutionary recycling program. We love a good media strategy, but see it as a subset of brand communications. So in the years since, we helped Mannington integrate communication design into product development, public relations, design competitions, marketing materials, app launches, environmental design, sustainability initiatives, two mergers, and even a pay-what-you-can program for K-12 public schools.
"So happy. As always, I appreciate 26 Tools' brilliant language and thinking." — VP of Commercial Brand Development