A furniture design studio asked us to help them connect with NY designers. So we asked MoMA if we could replace all of the furniture in their lobby, for opening night of the International Contemporary Furniture Fair.
And MoMA said: Nobody's ever asked us that before.
“To say it has been a pleasure working with 26 Tools would be an understatement. They led the effort around the release of the collection… no stone was left unturned, and their caring and dedication to the client was unparalleled; it felt as though he worked for client and not his own firm.” — Founder
Rainlight Studio, formerly the Product Design division of architecture giant HOK, designed a new line of furniture for open public spaces for healthcarecompany IOA, they realized that its potential went way beyond hospital waiting areas.
HOK and IOA wanted to capture the interest and imagination of attendees at New York’s prestigious International Contemporary Furniture Fair—the premier North American global design showcase for interior furniture, seating, lighting, accessories, textiles, attracting more than 700 exhibitors and 32,000 attendees from around the world.
So we called the ICFF management committee and asked if IOA could sponsor the opening night party at MoMA and NYCxDESIGN Awards. They let us remove the furniture from the museum’s lobby and garden, and replace it with the featured IOA product.
How lovely that MoMA said yes. What a night, what a party, what a launch.
In the months following, we helped the Studio with a full rebrand and rename, in collaboration with Public-Library, a cross-disciplinary design studio in LA and Portland.