Brand Communications Strategy, Writing, and Creative Direction
THE GOSPEL OF LIFESTYLE
The in-house creative team behind Travel Channel, HGTV, Food Network asked for help getting inspired for a new campaign. We generated concepts for their creative team and agency, around Scripps' unique positioning in the market and how they want advertisers and viewers to feel. As a follow-up, we were asked to write for Scripps' first sustainability report, leading copy and messaging on the project.
"Usually when I hire for a project, design starts as number one. But the design is not all I’m looking for. I need individuals who can quickly grasp the scope of the assignment. Your structure promotes a maturation of creative ideas and allows the project to come to fruition, and leverage into big impact for our brand.” – Scripps Networks Creative Director