Brand voice and messaging, copywriting for marketing materials, apps, email series, social, and SEO
BUILDING THE COMPANY’S FIRST B2C BRAND VOICE
You know Square as the little white plug-in that lets you pay baristas and boutiques with a credit card. When the company wanted to offer its first consumer products, they asked us to create the right messaging to connect with any-and-everyone.
Over the course of 5 months, we worked closely with their designers and product managers to write launch copy. Then we stepped back to codify Brand Voice Guidelines that capture the spirit, values, and personality of all Square Capital products, including business loans and partnerships with eBay and Weebly.
”Working with 26 Tools has been so fun. They are copy messiahs who set a totally unattainable standard for anyone else to live up to.” – Product Lead