Patriot Group is a unique company that facilitates medical billing, collections, and legal services catering to hospitals, ambulatory surgery centers, labs, surgeons, and other medical providers.

My brand discovery workshop with Patriot Group examined their competitive landscape, aligned goals, and established a new brand personality. This strategy exercise helped identify their target audience, mapped their offerings and helped springboard the key messaging, creative and visual development moving forward. I also wrote copy for the new website. With Greybox Creative.