Teleful helps homeowners select the right internet, cable, and home security systems that is specific to their particular needs. Whether new homeowners or customers moving, they help navigate the often difficult selection process of choosing the right vendors and their often confusing bundled offerings by providing clear solutions to ensure customers are getting the latest available prices and plans.

I led a brand discovery workshop with Teleful that examined their competitive landscape, aligned goals, and established a brand personality. This strategy exercise helped identify their target audience, mapped their offerings and helped springboard the key messaging, creative and visual development moving forward. Then I wrote copy for the brand’s launch. With Greybox Creative.