A New, Musical Vocabulary for Entrepreneurs
Client: IDEO / Berklee — Industry: Music
When IDEO’s Global Brand Director called to ask for help with a book he was co-writing with a Berklee College of Music SVP (who has since become President of the Grammys), they had amazing interviews with Pharrell, Justin Timberlake, and many others. But the book needed a shot of life in its pages.
I was lucky to sit in more interviews with Imogen Heap, Jimmy Iovine, and music-minded entrepreneurs at Facebook, Google X, and Skywalker Ranch, and help rewrite the book. Out from Penguin/Hachette.
With IDEO, I’ve also worked on projects including Sappi Global, the International Council for Local Environmental Initiatives, and others covered under NDA.
“This book would not have happened without you. We struggled for so long to make it work. At times it seemed impossible. You came in at crunch time, and not only brought a clear voice to the text, but also an enthusiastic contribution that richened the book. You also didn’t use made up words like ‘richened.’”
