Whiskey to the People

Client: Tennessee Stillhouse  —  Industry: Spirits

When the Tennessee Stillhouse set out to overturn 100 years of prohibition in Chattanooga, they needed all the public support that they could get. I created a slogan, a rallying cry — then developed it into a full Brand Voice and campaign. Rules are good. Change them.

Whiskey to the People.

Do you realize how badass the words you gave us are?
— Co-Founder
Tennessee Stillhouse: Can't Be Done, Do it Myself
Tennessee Stillhouse: Whiskey Aligns With Me
Tennessee Whiskey: 25-35 Year Olds
Tennessee Whiskey: Wrapped up in Idea
Tennessee Stillhouse: Rules are Good. Change Them.
Tennessee Stillhouse: 100 Years of Prohibition